Luana.me

I’m tired of the world

Foto di David Kanigan at Pexels.com

The title speaks for itself but it doesn’t tell why, so I’ll fill in the gaps.

I’m done of the world.

Due to High Sensitivity made unbearable by neurological issues, chronic inflammations, chronic pain and chronic stress… I’m just done.

I’m no longer going to worry about people, wars, planet Earth, social issues, whatever.

That doesn’t mean I’m embracing the ‘dark side’, it just means I’ll stop worrying: if food in the fridge goes bad or people beat each other down in the street, I’ll be at least faking (to myself) that I don’t care. I don’t need the extra stress.

And let’s not talk about world events: they are bigger than me, more than I could ever do something for, so I’m really not going to care anymore.

Again, I don’t need the extra stress and the less I’m exposed to humanity’s worst, the better mental stability I can keep.

(Besides, I can only act on something which I can reach by hand or voice and is safe for me to act upon, possibly from the backstage.)

I have me to care for; me, a mentally fragile person with physical issues who ideally should move to the countryside, leave all social media, work only through her business website with email and phone number and, if blogging at all, that would be just about lifelong learning, a subject I’ve always been passionate about.

I’m not sure if this is the end of Luana.me as a blog, but it might just be. Business book reviews? Yes, that might be the next step in blog evolution. I’m just not sure of anything, though.

To end this post with something that underlines the importance of the above statements, below is the social post I sent out to my LinkedIn, BlueSky, Mastodon and Threads networks last week:

Self-reminder:

♣ Enough with allowing sensitivity and empathy make me read socio-political posts on social networks, including YouTube: No of the OPs will be here when I have panic attacks and go mentally unstable.
♣ Enough with reading news and allowing others to tell me world and local news, too!
♣ Enough with giving emotional credit to people who judge and condemn others based on unverified allegations.
♣ I will NOT take the world’s suffering on my fragile shoulders.

Stick to:

☀ Marketing/Business/SEO on LinkedIn
☀ The above + Transformers fandom on BlueSky
☀ Art & Books on Instagram
☀ Art & fandoms on DeviantART

#notetoself #mentalhealth #enoughwiththeworld

Thanks for reading ’til here. Have a nice day.

– Luana

P.S. From now on, anyone who sends me links to world news might get blocked, be warned.

Book Review: Business Strategy Essentials You Always Wanted To Know by Callie Daum (Vibrant Publishers)

Disclaimer: I’ve been sent this book for free by Vibrant Publishers in exchange for an honest review. I’m so happy to have received it, because I was very interested in reading it as a business owner myself.

My Rating: ⭐⭐⭐⭐ (4.5 stars)

This is me holding the book 🙂

Business Strategy Essentials You Always Wanted to Know by Callie Daum is a good book. It’s structured like a textbook, with chapter summaries (introduced in this 2nd edition) that make it very easy to self learn.

The key teaching is that running a good business requires making intelligent decisions regarding strategy — something that I still struggle with as a solo business owner (hence why I picked this book. There’s never enough to learn!).

Defining a strategy means focusing on the long term, studying the behavior of consumers and competitors, planning based on resources at hand and available finances.

Internal Analysis and Competition

The book then proceeds to describing what is an industry and the organizations that play in it.

The author covers some theory, like Porter’s Five Forces, and reinforces that competition is critical: if it’s strong and there are advertising/prices wars, the less resourceful organizations may lose.

A very interesting point that Callie Daum touches upon is substitute products as a threat to the organizations already on the market. For example, a company that produces high quality but cheap liquid soap will be a threat to the other liquid soap manufacturers on the market.

That’s something I will keep in mind for future client work, since I work with small businesses.

Also, I liked that the author also added case studies to the treatise. They help to understand things like how to apply Porter’s Five Forces, strategic management and the four stages of the strategic cycle, including the SWOT analysis.

Other things I liked in this part of the book is the focus on resource and capabilities management as critical factors, especially when it comes to intangible resources, and the explanation of what is a value chain, that I understand way better thanks to this chapter.

External Analysis

Daum proceeds to cover external analysis with its assessment of opportunities and threats, especially competition and any environmental threats that an organization might face.

Assessing data collected from the environment is a must, too, and interpreting it the right way is critical to a successful business strategy.

Competitor analysis was especially compelling to me, since I’m one who believes in collaborative competition rather than competitive rivalry.

In fact, this is an area that I struggle to truly understand. I mean, I understand it from a business standpoint, but I fail to understand it from a more emotional point of view. It’s hard for me to see my competitor like an enemy to fear. It’s possible that the struggle comes from the fact that freelancers like me tend to be more collaborative with each other rather than being rivalries, even though we are competitors on the market.

But I can see (and I’ve seen it with clients) how critical competition analysis can be.

As long as it stays ethical.

Formulation of Strategy

The next step in the book is the formulation of a strategy.

Here is gets serious. Strategy is corporate, business and team — all in one in the case of a solo business owner.

Customer satisfaction is critical, so a smart move is to do market segmentation, to discover the needs of various segments.

Even here competition dynamics are key: “Competitors are continuously reacting to each other’s strategy in the market,” says Callie Daum, and there’s nothing truer.

The only way to win is to have the resources of a large organization and the agile mentality of a small business.

Also, we must factor in the fact that a market might be fast, slow or standard when it comes to competitiveness.

For example, Clubhouse getting imitated by Facebook and other social networks is most probably the latter, as competition is intense, imitation is costly and Clubhouse can only keep being on the market if it keeps working on the quality of its service.

Corporate level strategy

Yes, this is something a solo business owner does alone or with the help of another professional.

Corporate level strategy serves the purpose to earn high profits by developing new products, launching new markets and merging or acquiring competitor/supplier assets.

Daum explains that parts of the business can be related or unrelated. Being related means that there’s one or more products that define the company. For example, Samsung is unrelated because aren’t known only for phones. Johnson & Johnson is related.

Relatedness tends to be more challenging because you have to share resources among more business units. But, unless it’s too much, diversification is often a good idea.

Acquisitions and Execution

Finally, the book covers mergers and acquisitions, and the execution of strategy. This final part of the book was extremely interesting.

An example of acquisition is Facebook acquiring Giphy in 2020.

Acquisitions give companies immediate access to the market and competitive advantage, and are less risky than developing your own product.

An example is buying a whole website with traffic on Flippa vs. building a new website from scratch.

As for the execution of strategy, that depends pretty much on the structure of the company, whether it’s more vertical or horizontal, and if it’s a startup or a big business.

Also, company culture plays a big role in the success of a strategy, and especially on employees’ morale and productivity.

The CEO should be their role model, like Steve Jobs, so they know what attitude and behavior they should imitate.

Problems with the Book

I didn’t find many, to say the truth.

There are a few typos in the text, and an acronym (SBU) was not explained.

Other than that, the book was in good shape.

Concluding Words on Business Strategy Essentials You Always Wanted to Know

Business Strategy Essentials You Always Wanted to Know is mostly written in an easy-to-read style, although I found it gets a bit harder to read when there are more subordinates.

Definitely, the richness of technical terms and the extremely condensed concepts require a lot of focused attention. It’s easy to lose the meaning of entire sentences otherwise.

Overall, this is a book that maintains its promise to the reader. It’s comprehensive, so you’ll find everything you need to know about business strategy.

For sure, I learned a lot, even if I can only partially apply what I learned because I’m a solo business owner with no collaborators.

I recommend Business Strategy Essentials You Always Wanted to Know to leaders and owners of businesses of any size.

→ Feel free to read my other book reviews.

Book Review: The Ordinary Leader by Geoff Lew

Recently I read a book about leadership to see if I could get some inspiration and motivation for my business.

The book is The Ordinary Leader by Geoff Lew, where the author literally dissects Sun Tzu’s famous work — The Art of War — to extract every possible teaching for readers to apply in their position as leaders.

Indeed, the book is inspiring right from the Introduction, where Lew explains that winning in various life situations is certainly pleasurable, but wanting to win all the time denies us a full life, ruining our mental health with guilt and shame.

Also, to Sun Tzu, leadership is not about winning all the time, but the peculiarity of someone who sees wisdom both in winning and in losing.

Wisdom is seeing everything that happens in life as a lesson!

That enables us to become better people, because while losing is painful, that pain also helps us help others and our future selves.

In the end, it’s accepting that life will always come with challenges.

Read the rest of this entry…